IWC
x AMG

Campaign for IWC Schaffhausen & Mercedes-AMG
featuring Lewis Hamilton

Designed for
the fearless.

New campaign for IWC Schaffhausen x Mercedes-AMG featuring Lewis Hamilton and the new Pilot’s Watch Performance Chronograph 41 Mercedes-AMG PETRONAS Formula One™ Team.

CREDITS
Client: IWC Schaffhausen & Mercedes AMG
Global Brand Marketing Director: Maurice Moitroux
Head of Brand Creation: Nicholas Schmid @nicholas.schmidt
Strategic Brand Planer: Thomas Scheuring
Department Manager Brand Communication&Content: Caroline Spoerry @carolinespoerry
Brand Communication Manager: Sevde Erdem @sevde_e
Agency: @scholzandfriends
Acc. Director: Romy Kaltenbach @romy_kalt
Exec.Creative Director: Jörg Waschescio @joergwaschescio
Art Director: Lisa Menke @li.sa.men
Account Manager: Isabel Liedl
Cast: @lewishamilton @timurgabriel
Director: Sinan Sevinç
Production Company: @the__sweetspot
Director: @sinansevinc_
DoP: Christopher Behrmann @christopherbehrmann_
Photographer: Maximilian Baier @maximilianbaier
Exec. Producer: Felix Antretter @felixantretter
Producer: Frederika zu Klampen @raketenrika
Post Producer: Julia Kastaun
PA: Marie Laudenbach @enki_van_lit
Production Design: Christina Mammes @heycasm
Editor DC: Jacob Ipsen @jacob__ipsen
Editor Mainfilm & Social Assets: Philipp Müller @vonmuellerrr
Ass. Editor: Casey Luganda @case_le_manchild
Service Production Company: @myway_productions
Service Exec. Producer: Tina Dobslaw @tinadobslaw
Service Producer: Irene Fabregat @irenitalafantastica
Service PA: Louis Gelpi @itsgelpitime
Production Manager: Marc Gallén
Runner: Nuria Gillamón, Anika Asin, Ramon, Cuesta
AD: Pedro Outón
1st AC: Dani Gallardo
1st AC Photo: Paul Skulimma @paul_skulimma
VTR/DIT: Ingrid Montalbán @ingrid_montalban_, Nioc di Masso @ndimasso
Gaffer: Rafa Ramirez @rafaramirez68
Grip: Santi Tormé @santitorme
Camera Operator: Nico Lasarte
H&M: Itziar Zang @itziarnzang
Setsound: Aritz Sanjurjo @aritzsanjurjo
Music Mainfilm & Assets: @ixyxi.ixyxi
Music,Sounddesign&SFX: @ixyxi.ixyxi
Music DC: Wolfsrudel Music @wolfsrudelmusic
Colorist: Marina Starke @marinastarke.color
VFX & Postproduction: @recom_film
SFX Producer: Daniela Bär, Sarah Hackenberger
Social Content: OMUSE Agency
Content Creator: Dominik Hoang
Photopost: @kkretouch