What does it mean to be a boss? And what does a boss actually look like? On the basis of this question, the spot is discussing the image of the modern, successful Muslim woman and fundamentally questions the social definition of a boss.
Being Boss
Hugo Boss
Online Commercial for Hugo Boss
about the story of a young Muslim woman
Be the boss
you want to be.
Client: Hugo Boss
Director: Sinan Sevinç
Cinematography: Christopher Behrmann
Underwater Operator: David Iskander Dincer
Executive Producer: Ben Turlach, Konrad Sulzmann & Pauline Nier
Editing: Vincent Sylvain
Film Music: Alexander Wolf David
Sound: Franziska Arndt
Production Design: Johanna Teichmann
Costume Design: Lea Sakamoto
Make‐Up: Heike Walter-Thomae
VFX Supervision: Tom Tolle
Production Company: Filmakademie Baden-Württemberg GmbH